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| proudly south african |
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| PBMR is extremely proud about its Proudly South African membership. Proudly South African is an exciting campaign to
promote South African companies, products and services which are helping
to create jobs and economic growth in our country. |
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| Supported by organized labour, organized business, government and
community organisations. Proudly South African is the way for every
South African to do something concrete to support job creation, and help
build our young nation. |
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| At the heart of the campaign is the Proudly South African logo.
Companies who meet the standards set by Proudly South African can use
the logo to identify themselves, their products and services. |
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| The criteria which must be met before the logo can
be used are : |
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- The company's products or services must incur at least 50% of
their production costs, including labour, in South Africa, and be
"substantially transformed" (in other words a product that is merely
imported and re-packaged would not be eligible).
- The company and its products or services must meet high quality
standards.
- The company must be committed to fair labour and employment
practices.
- The company must be committed to sound environmental standards.
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| By meeting these standards, consumers can be reassured that
companies and their products carrying the Proudly South African symbol
are of a high quality and socially responsible - not to mention
supporting the local economy. |
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| You will see the Proudly South African logo
appearing on various products throughout the country. |
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| We encourage you to look for the logo when you buy - whether it's a
new sleeping bag or a new shirt, a new CD or some new make-up. |
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| Every time you purchase a product with the logo, you are making a
vital personal contribution - not just to creating jobs in your own
country, but also to quality improvement and a sense of pride in our new
nation. |
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| But the campaign is not just for businesses and companies.
Membership is open to a wide range of organizations who want to support
South African companies and products. NGO's, sports organizations,
education and health institutions, government departments at local,
provincial and national level, publications, even individuals - all can
join the campaign as members. |
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| Chairman of the campaign is well-known broadcaster, journalist and
media personality, Tim Modise. |
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| Says Tim: |
| "Now every South African can be a nation-builder. As South Africans,
we often forget how innovative, entrepreneurial and competitive we can
be. We need to find a new sense of pride in who we are and what we can
achieve. With the Proudly South African campaign, companies can identify
themselves as such for everyone to see." |
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| Proudly South African is an initiative of the National Economic
Development and Labour Council (Nedlac) and is supported by organized
business, organized labour, government and the community. |
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